Social Networking 101 Podcast

For more social networking tips, listen to my latest interview on CS Techcast covering the topic Social Networking 101.

The hosts — Eric Johnson, Joshua Jones, and Eric Beehler — discuss the latest tech news first and then move into the interview segment. If you just want to listen to the interview, move forward to 11:15 :-)

Social Networking Podcast Now Available

I just finished recording a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge (PR 2.0, The New PR Toolkit) interviews me about the latest trends in social networking.

Here are the links:

Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign

  • how social networking can fit into your overall marketing mix
  • the role of audience in social networking success
  • a crucial success step that many people overlook
  • the three most important components of a social networking campaign

Episode 2: Profiting from Future Trends in Social Networking

  • where social networking is headed
  • why niche social networking is so crucial
  • mobile social networking trends
  • how to ensure a big payoff with social network advertising
  • how to stand out from the crowd and generate results

What to Do About Social Media Overload

LinkedIn. MySpace. Facebook. YouTube. Twitter. Digg. del.icio.us.

And the list goes on. With so many options available today, it’s easy to experience social media overload. There are only so many hours in the day and unless you have a staff devoted to social media marketing few professionals have the time to read and post all day. How to handle the overload and still make your social networking/social media investment pay off? Here’s my advice:

Be choosy. You don’t have to participate actively on every available site. Pick a few sites that best match your goals and your target audience and invest your time there. Don’t feel guilty if you don’t have a presence on MySpace or Digg just because “everybody” else does. Get focused and get results.

Social Networking Tip of the Day: Don’t Accept Every Invitation to Connect

Ask yourself: Would I want to connect with this person in the real world? If not, then it might not be worthwhile to connect with the person online. Being choosy can pay off with a more solid collection of contacts.

Social Networking and The New York Times

Mequoda Daily ran an interesting blog post a few weeks ago about the connection between The New York Times’ 82 percent spike in web traffic and their presence on numerous social networking sites including Facebook, Twitter, MySpace, YouTube, and other social sites.

Although social networking ROI is hard to calculate, the NYT was clearly doing something right to generate that kind of traffic increase.

The Truth About Profiting from Social Networking Available Now

The Truth About Profiting from Social Networking was just released yesterday, but it’s already out of stock on Amazon (hopefully from all those pre-orders!). Although Amazon should have more books in stock soon, Barnes & Noble has copies available for shipment right now.

Next Page »